Behind The Chill (Press & Media)

This brand wasn’t built in a boardroom.

It was built in the back garden, in the freezing cold, before dawn, with two kids inside about to wake up.

We’re Damien and Lauren, parents, professionals, and certified Cold Water Therapy Coaches. 

We’ve gone from burnout to resilience, 21 stone to marathon and from overwhelmed to focused, all by choosing hard things on purpose. Cold changed us, and now we help others use it to change themselves.

This isn’t fluff. This is the best habit we’ve ever built. So we built a business around it.

Our mission is to make the benefits of deliberate cold exposure, including mental resilience, physical recovery, and metabolic health. Accessible, affordable, and integrated into everyday life.

We believe everyone deserves the ability to reset, rebuild, and reclaim clarity without spa price tags, supplement overload, or influencer nonsense.

Just cold. Done right. And with purpose.

1. We’re not selling £5,000 tubs to celebrities.
   We’re Scotlands first cold tub brand delivering transformation to gardens, patios, and driveways across the UK.
   Just cold, accessible to the masses, fast, backed by science, and used daily by us.
   
2. We are the most affordable XL tub on the market.
   Most entry tubs? 320L.
   Ours? 440L.
   No upgrades. No two-tier pricing.
   If you’re 6’8”, we’ve got you. If you’re 4’2”, you might need to swim.
   
3. We didn’t read a blog and launch a product.
   We got in the cold during burnout, after babies, through PTSD and post-op recovery and it changed how we showed up. For our kids, our work, our lives.

Damien Stubbs – Certified Cold Water Therapy Coach. Marathon finisher. Dad of two. Former 21-stoner. Global change consultant.
Lauren Easton – Certified Coach. Mum. Entrepreneur. Founder of the Being Well Women’s Running Community.

4. £1 from every tub sold, not profits, not percentages, goes directly to Tiny Changes, a Scottish youth mental health charity.
This was a founding promise, not a bolt-on.
When people choose cold, they’re also helping someone else.

• "Two Parents, One Ice Tub, and the Ritual That Changed Everything"

• "Why This Scottish Cold Tub Brand Is Making Recovery Affordable"

• "Scotland’s First Cold Tub Brand Was Born at 5am in a Freezing Back Garden" 

• "Burnout, PTSD, and Dopamine: How Cold Became a Way Out"

• "The £75 Cold Plunge That’s Rewriting the Rules for Runners, Dads, and the Stressed-Out" 

• "No Biohacking. No Retreat. Just Real People Doing Cold Daily — in Their Garden"  

• "Discipline Equals Freedom: Why More Parents Are Choosing to Be Cold"

• "From Back Garden to Boardroom, Scotlands First Cold Tub Brand"

We’re not just tub sellers. We’re storytellers with public speaking background's and we’re here for real stories with meaningful reach.

We’re available for:
– Interviews (TV, radio, podcast, digital)
– Live event appearances
– Filming & raw cold plunge footage
– Long-form editorial features
– Expert comment on cold exposure & modern resilience
– Panel talks & speaking gigs (in-person or remote)

We’ll show up prepared possibly in our bathers.

Everything you need, ready to drop into your story:

- High-res images and plunge footage
- Logos and brand assets
- Founders bios and quotes
- Our “Why Cold Works” scientific digest
- Links to studies, expert interviews, and more

Want access? Just email us: hello@beingwellcold.com