How Cold Water Helped Us Feel Alive Again: A Letter from our Founders

A few years ago, we realised something was wrong. 

We weren’t sad. We weren’t happy. We just felt… nothing. 

Life had become a loop of work, parenting and exhaustion. We had accepted the constant tiredness, the weight gain, the low mood, the endless scrolling to escape it all. We told ourselves this was normal, that this was just life now. 

But deep down, we knew something had to change. 

We had spent years chasing comfort, when what we really needed was challenge. 

So one morning, we filled a tub with ice cold water and stepped in. 

No plan. No science. Just a gut feeling that we had been too comfortable for too long. 

The first plunge was brutal. Every instinct told us to get out. But somewhere between the breath and the shock, something shifted. The noise stopped. The fog lifted. And in that stillness, we felt alive again. 

Three minutes in cold water became our daily reset, a space where the stress of work, parenting and life couldn’t reach us. 

Over time, everything changed. The anxiety softened. The overthinking quietened. Mornings that once started with a scroll began with stillness and focus. We stopped snapping at the small things. We had more patience with our kids, more compassion for each other, and more energy to do the things that actually mattered — to move, to lead, to create, to be present. 

The cold didn’t just build resilience. It rebuilt us. It gave us back a sense of control in a world that constantly tries to take it away. 

And then we started learning the science behind what we were feeling. Cold exposure reduces inflammation, releases a lasting dopamine surge, improves focus, metabolism and mood. But the most powerful benefit wasn’t in the research, it was in the reminder that we could still do hard things. 

Because being well isn’t about comfort. 

It’s about doing the hard things that change you. 

We believe the cold shouldn’t belong to the few. 

That’s why we’re on a mission to liberate cold for the many. 

Cold that means something. 

Lauren & Damien 

Founders, Being Well Cold